Nike s Effect On Advertising - 1238 Words

Nike is a famously known company that runs on providing society with the best sportswear, shoes, and everyday clothes. Nike growth over the years has a direct correlation to their advertisement success, they are able to capture the buyer attention and make them pay for their product. A particular campaign that Nike release over the summer of 2014 the â€Å"Risk Everything† campaign generated more than 6 billion campaign impressions in 35 countries covering television, cinema, digital/mobile, gaming, print and outdoor (Forbes). The main advertisements that Nike used in the campaign were the commercials â€Å"Winner Stays† and â€Å"The Last Game†, which displayed their apparel, gear, and endorsed players. Nike campaign â€Å"Risk Everything† was able to†¦show more content†¦The boy responds, â€Å"Well I’ve got boots that aren’t even out yet†, Ronaldo just points to his Nike boots which are newer and then he waves off the boy a nd turns around, running back to the football match, Nike shows a clever way to advertise their soccer cleats. Halfway through the commercial Nike decides to be more comical and humorous. They begin by showing a scene where two boys run at the ball and say, â€Å"David Luiz† and both of them turn into that player. But one of them states that the other that he doesn’t look like him, and two other characters start laughing. Right after that scene a kid tries to say the famous soccer player name Iniesta but says â€Å"Iniesto† and changes into a mailman making the audience in the soccer stadium laugh and also the viewer. Next comes up the scene where a player gets fouled and get his free kick taken away by one of the most recognized soccer player Zlatan Ibrahimović which says â€Å"Zlatan, thinks that Zlatan should take it†, this is another element of comedy as it refers to the player attitude on the pitch. Again, Nike uses logos and humor when the goalkeeper decides to turn into the Hulk and a teammate says, â€Å"You can’t be the Hulk†. As the game goes on to its final minutes a shot is deflected and the commercial shows images of people around the world tuning. Nike then inputs other sports into the commercial by using Kobe Bryant a basketball legend and a UFC fighters Jones and Silva. Into the last seconds of the commercial, aShow MoreRelatedWhat Does The Nike Operates?1193 Words   |  5 PagesKantianism is very interesting as it relates to how Nike operates. â€Å"For example, one of Kant s best-known principles of obligation is â€Å"Never treat another person merely as a means to your own goals,† even if doing so creates a net balance of positive value† (Arnold, Beauchamp Bowie, 2013, p. 7). This definition is the complete opposite to what Nike has done in the past. It seems that the only way for companies to make money hand over fist, people have to suffer of get taken advantage of. A lotRead MoreNike Inc. : The World s Leading Athletic Footwear, Apparel And Equipment Company894 Words   |  4 Pages Nike Inc. is the world’s leading athletic footwear, apparel and equipment company. Nike’s mission statement, â€Å"bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete† (Nike, 2016). Nike’s mission statement relates to every human on this earth regardless of size or shape. The two goals of Nike Inc. are to serve and inspire the athlete and to reach a large audience (Nike CR Report, 2014). Nike has done an incredible job meeting these two goals becauseRead MoreThe Travails of Nike1390 Words   |  6 PagesReport: The Travails of Nike INTRODUCTION Nike, Inc. is a world’s leading supplier and a major manufacturer of athletic shoes and sports apparel. It was founded on January 25th, 1964 as Blue Ribbon Sports by Philip Knight and Bill Bowerman. It officially became Nike, Inc. in 1978. Currently their brands include Nike Golf, Nike Pro, Nike+, Air Jordan and Nike Skateboarding, while their subsidiaries are Cole Haan, Hurley International, Umbro and Converse. During this stage, the Nike brand has become soRead MoreNike Background966 Words   |  4 Pagesinformation: Iconography Explanation Nike Heritage NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. He sat next to Zeus, king of the Olympian pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided first battle in history. A Greek saying: When we go to battle and win, we say it is NIKE. Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the world s greatest athletes to new levels of masteryRead MoreLogos, Ethos, And Pathos Appeals857 Words   |  4 PagesIn our everyday lives, we are constantly overwhelmed by marketing and advertising in numerous forms. Whether it s a commercial, billboard, poster, flier, online networking, or anyplace a man looks, he or she will regularly see some type of advertisement. These advertisements employ a variety of schemes with a specific goal to catch our attention and ideally spend our cash on the item or service. In addition to that, special materials like posters and billboards try to impart a message to societyRead MoreAdidas and Nike1270 Words   |  6 PagesADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it fromRead MoreWhy Is Nike the Biggest Training Shoe Company in the World1222 Words   |  5 Pagespart just about everyone s wardrobes. This is due to both the increasing numbers of people exercising and the trend towards casual apparel. One of the most popular brands in the world is Nike. Competition is strong at all levels within the industry, especially among the leaders. However, Nike has successfully differentiated from these competitors. This essay will concentrate on what makes Nike shoes standing out from the rest. Starting from making running shoes, Nike had branched out rapidly intoRead MoreEthics in Business: Overview of Nike Essay599 Words   |  3 Pagesfail to remain ethical in their activities, because they are too concerned with profits. Nike Inc. is a worldwide company that is very famous for their designs and apparel wear, also it is a multination corporation that is engaged in the design and marketing. However Nike has pros and cons in some of their actions have been questionable. History of Nike Before there was a Nike Inc., before there was the swoosh Nike was founded by Bill Bowerman a nationally respected track and field coach at the universityRead MoreRole of the Brand Ambassadors in Marketing1060 Words   |  5 Pagesjustify their purchase decision. All these premises signify the importance of â€Å"clear brand proposition† as consumers look for the best utilization of their expenses. During recession, when advertising â€Å"noise† decreases, the voice of those still talking sounds much louder. As the competition stops or cuts their advertising efforts, it’s a prime opportunity for your brand’s message to be heard and your message is one of the few messages reaching customers, the odds of success are multiplied. During recessionRead MoreNike Essay1234 Words   |  5 Pagesexamine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation, including topics such as: âž ¢ Role of transanational corporations âž ¢ Global consumer âž ¢ Impact of technology âž ¢ Role of governement âž ¢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: âž ¢ Market segmentation âž ¢ Product and service âž ¢ Promotion âž ¢ Place distribution âž ¢ Pricing methods âž ¢ Environmental effects on distribution

My Personal Philosophy of Education Essay - 1592 Words

My Philosophy of Education My philosophy is based on progressivism, a student-centered philosophy. Progressivism is based around real world experiences. It allows students curiosities to be tested and answers the concerns they may have about the world around them. Curriculum is based on lifes experiences and students experimenting to get the right answer. Books are used to enhance the world but are not the main source of information. John Dewey, a reformer of progressivism, believed that education was an opportunity to apply previous experiences in new ways. he also believed that students facing the world around them should be able to master the scientific method. Students learn better through experiences then by reading†¦show more content†¦They should always be up to date with the latest technology. The programs should be designed so that students with no computer knowledge will be able to navigate and use the system without much assistance from the teacher. They need to feel that they are accomplishing the stages of each program on their own, so that they will have confidence to continue using computers. I believe that education is the key to the future. What a student is taught in school prepares him or her for the world. Being educated opens up a variety of options in life. If students get the right information in school, then when it is time for a career, they will be able to succeed in whatever they choose. My goal as an elementary teacher is to set a good foundation for the students in their scholastic career, so that they will have the desire to further their education through college to obtain the needed knowledge for a profitable career. I believe that the best way to be educated is to experiment and figure things out for oneself. Education is not to be used as a way to program students to be the same, but open up ways for the students to show whom they are. Each student has their own personality and sense of who they are, a good teacher will understand that personality and teach that student to use that to the best of their abilities. As a teacher I wish to get the subjects to students in a manner that isShow MoreRelatedMy Personal Philosophy : My Philosophy Of Education1046 Words   |  5 Pagesmanipulate the information for their own use in the future. Choosing between the four, I would say my philosophical views line up more as an essentialist. My philosophy of education, is that every teacher and student has an environment where they are challenged, yet still encouraged, in their instructional matter and teaching and learning strategies to prepare them to meet the goals set upon them. A philosophy is a search for wisdom in a particular area; it builds a framework of thinking, and guides instructionalRead MoreMy Personal Philosophy Of Education997 Words   |  4 Pages Philosophy of Education Discovering the place where personal values and expertise meet organizational values and needs offers a dynamic partnership opportunity. Mutual achievement of organizational academic quality and professional fulfillment provides a positive learning environment. Developing a personal philosophy of education enables an educator to understand and communicate the underlying basis for his or her approach to education. Sharing this philosophy provides valuable information forRead MoreMy Personal Philosophy Of Education1476 Words   |  6 Pages871 Foundations of Higher Education Summer 2015 Instructor: Joel Abaya, PhD Personal Philosophy of Education Submitted by: Wessam Elamawy . Personal Philosophy of Education Introduction: From the very beginning of my life I recognized the importance of higher education. I am 34 years old. I am Egyptian. I was born in a highly educated family . My father earned a Ph.D. in chemistry. My uncle earned a Ph.D. in Engineering . My aunt is a doctor. My grandparents were highly educatedRead MoreMy Personal Philosophy of Education958 Words   |  4 PagesMy Personal Philosophy of Education It is customary that on New Year’s Eve, we make New Year resolution. The fact is that we are making a set of guideline that we want to live by. These are motives that we seek to achieve. In a similar way, teachers live by philosophy. This essay focuses on my personal philosophy of education. It unfolds the function of philosophy in a teacher’s life, my view on the purpose of education, the student teacher- relationship and the philosophy which influences myRead MoreMy Personal Philosophy Of Education1443 Words   |  6 PagesThese beliefs of education are known as the philosophy of education. The philosophy of education is defined as the influences of what is taught and how the students will be taught. Throughout my study in my education class and past experiences, my mind was expanded and I acquired sufficient knowledge to develop my own concept of my personal philosophy of education. First, I will clarify the reasons why I choose the profession of being an educator. The first reason has been my parents influenceRead MoreMy Personal Philosophy Of Education1335 Words   |  6 Pagesteaching style in the â€Å"Finding Your Philosophy of Education Quiz.† While I enjoyed learning about the different philosophies and psychological influences of teaching, I prefer constructivism, social reconstruction, and progressivism due to their student-centered learning, hands-on or project based learning style, while making efforts to improve the world around them. I will be discussing why I chose progressivism, social reconstruction, and constructivism as my preferences, as well as the role ofRead MoreMy Personal Philosophy Of Education966 Words   |  4 Pages Personal Philosophy of Education Allyson C. Taylor EDUC 542 Dr. M. Derrick Regent University The definition of curriculum can be as mysterious as the curriculum itself. Oliva (2013) described the hunt for the curriculum as being similar to â€Å"efforts to track down Bigfoot, the Bear Lake Monster, [and] the Florida Everglades Skunk Ape †¦Ã¢â‚¬  (pg. 2). All of these elusive beings have left tracks, yet there isn’t a single photograph to prove their existence—just likeRead MoreMy Personal Philosophy Of Education873 Words   |  4 Pagesis a meaningful education? Throughout time many philosopher and educators have pondered on this question, leading to the development of theories and concepts that are present in the classroom today. In my personal experience, an educator philosophy is built over a course of time which is based on their knowledge and experience. An educator belief system is like a river, it changes and matures throughout its course, bending and changing as it progresses. Throughout the course of my educational careerRead MoreMy Personal P hilosophy Of Education1152 Words   |  5 PagesIntroduction My personal philosophy of education relies on the fundamental belief that every individual has inherent value, therefore designating education as an environment where students may grow in their self-worth through academic and relational support. Thus, the purpose of education is to provide individuals with the opportunity to learn about both content and about self, growing in their identity. Within this personal philosophy of education, I will further detail the aim of education, the roleRead MoreMy Personal Philosophy Of Education878 Words   |  4 PagesPersonal Philosophy of Education After taking the Educational Philosophies Self-Assessment test, I was able to figure out my referencing scores for my ideal logical instructional principles believed rational of the classification of educational archetypes. The areas of greatest influence in my philosophy of education included Humanism with a total of 21 points, Perennialism and Existentialism with 18 total points in those areas. Essentialism was second with 16 points and Reconstructionism record

Function and Role of Law in Business and Society Free Essays

Functions and Roles of Law in Business and Society Patricia Hackley LAW 421 April 15, 2013 C. J. Hughes Abstract A review of the Constitution, the Bill of Rights and the Code of Conduct will be discussed for a better understanding of it role in business. We will write a custom essay sample on Function and Role of Law in Business and Society or any similar topic only for you Order Now Businesses have operated for years but the interest lies in the development of and reasons for code of conduct; with the Constitution and Bill of Rights identifying the rights of the companies and the people. According to CFA Institute, â€Å"Code of Ethics were first created in the 1960’s†. It is the result of the Civil Rights Act of 1964 that promoted businesses to hire equal opportunity officers, to ensure compliance with the new law (â€Å"A History of Business Ethics†, 2012). The U. S. Occupational Safety and Health Act of 1970 enforced the mandates and the Environmental Protection Act forced businesses to internalize the cost of discharging toxic effluent (Ibid). In 1977, The U. S. Government enacted the Foreign Corrupt Practices Act to control actions of U. S. corporations overseas as a result of a series of scandals involving bribery. In an attempt to address public outcry to get out of South Africa, a group of U. S. companies adopted the Sullivan Principles. It was also hoped that South Africa would change due to these principles. By 1980, most companies in South Africa had started adopting ethical codes and training their employees (Ibid). The Responsible Care was developed as a result of a chemical disaster in India in 1984 and in 1986, the Defense Industry Initiative on Business Ethics and Conduct had written code of ethics, provided training to employees, established monitoring systems, shared best practices and became accountable to the public, due to defense contract irregularities. The 1991 U. S, Federal Sentencing Guidelines for Corporations provided incentives to corporation that incorporated ethical structures. If the company could show they had taken steps to address the ethical behavior of the company, the fines would be reduced, if found guilty. The most significant legislation to date is the 2002 Sarbanes-Oxley Act which was initiated as a result of scandals involving Enron, Arthur Andersen and other corporations. It requires CEO and CFO to certify fairness and accuracy of financial statements and code of ethics for senior financial officers along with public disclosure. The United States developed a voluntary Global Compact for Corporations, with over 1,500 companies worldwide joining, have nine guiding principles including labor standards, human rights and environmental protection. The Community Services Bureau, were I worked as a Site Supervisor, were governed by Federal, State and local laws, along with guidelines from our funding sources. We had annual Code of Conduct training and signing of a new amendment. Middle management and staff were members of the local union that provided arbitration, in the event of employee dispute, or ratify a new contract. Now we are acquainted with the development of business ethical conduct, we can make a correlation with the Constitution and Bill of Rights in the puzzle of function and role in business and society. The Constitution’s Bill of Rights, which include the first ten articles in the Constitution, brings us to the established boundaries of jurisdiction. Congress, under Article I of the Constitution, has the power to regulate commerce, tax the citizens and commercial entities and the spending government funds, bankruptcy, patents, and copyrights and make all laws necessary to carry out its powers under the Constitution. (Melvin, 2011). Under the Executive branch, the President carries out laws, the commander in chief to the armed forces and enters into treaties, pending Senate approval, and appoint federal officers and judges, also requiring Senate approval. Under the Judiciary branch, cases and controversies are decided under federal jurisdiction. The Judicial Review is the ultimate judge of federal constitutional law under the U. S. Supreme Court. (Melvin, 2011). In 1803, the Court ruled that the Constitution was higher than federal and state statutes, the conflicts between the Constitution and federal or state law, the Court has the authority to strike it down as unconstitutional. This authority can be found under Article III, Section 2 of the Constitution. The standards established classifies these actions in three categories: rational basis, intermediate-level scrutiny or strict scrutiny (Melvin, 2011). The Commerce Clause enables Congress to regulate Commerce among several states. It channels interstate commerce such as railways, vehicles used in shipping and articles moved in interstate commerce. The Bill of Rights First, Fourth, Fifth and Eighth Amendments are directly addressing businesses. The First Amendment guarantees the freedom of speech, press and the right to peacefully assemble. In business, the first amendment provides partial protection provided the speech is truthful and concerned a lawful activity; State cannot limit the free flow of information to consumers. To address these concerns and others, a four-part test framework was created to decide if certain regulations were constitutional: commercial speech in advertising, with no political implications. If regulations were constitutional, they passed all four parts of the test. Political speech has full First Amendment protection. The Fourth Amendment protects citizen rights to be secure in their person’s, houses, papers and effects. To secure a search warrant they must demonstrate probable cause or if they have cause for administrative violations they must have an administrative warrant to gain access to worksites for compliance inspections. The Fifth Amendment protects individuals from being compelled to be a witness against themselves. The business aspect of the Fifth Amendment allows individuals to remain silent during investigations and court proceedings. The Fourteenth Amendment protects individuals from being deprived of life, liberty or property without due process of law and includes restrictions and actions by state governments. The Due Process Clause has certain procedural requirements and that laws passed must be published for inspection by the public and be specific so the individual understands how the law applies. The Equal Protection Clause prohibits government from denying citizens’ equal protection of the law. It is interesting that the Bill of Rights has not been amended since it was established in 1866 and it continues to provide citizens with the rights, due process and establishment of laws to govern the ever increasing industry of business. Functions and Roles of Law in Business and Society References Code of Ethics Standards of Professional Conduct. (2013). Retrieved from http://www. cfainstitute. org/ethics/codes/ethics/Pages/index. aspx A History of Business Ethics. (2012). Retrieved from http://www. scu. edu/ethics/practicing/focusareas/business/conference/presentations/business-ethics-history. html Melvin, S. P. (2011). The Legal Environment of Business: A Managerial Approach: Theory to Practice. Retrieved from The University of Phoenix eBook Collection. How to cite Function and Role of Law in Business and Society, Essays