Macro Marketing Environment and the Sa Airline Industry Essays

Macro Marketing Environment and the Sa Airline Industry Essays Macro Marketing Environment and the Sa Airline Industry Paper Macro Marketing Environment and the Sa Airline Industry Paper There is a positive outlook on the Airline Industry as long as the political environment is stable. Due to positive policies and passing of laws hat support economic growth such as Liberations of sky regulatory frameworks as well as tax policies and consumer policies assures an inspiring sign in the industry. Increased competition due to various market offers by different players in the industry. This requires Low cost airlines like Mango to be more innovative in order to retain as well as gain new clients for their services. A times when policies and aviation regulation become strict it entails airlines such as Mango Economizer to the wider economy and include economic growth rates, levels of employment and unemployment, cost of raw terrestrial such as energy, fuels and inputs for production, interest rates, monetary policies, exchange rates and inflation rates. Economic growth is a guaranty of more and more travels within the country and as well as international travels by both locals and foreigners. Exchange rates are in favor of the rand and low inflation meaning more disposable income results in income growth and high volumes of business for the airline industry. But, of late due to the economic downturn since 2008 this has had a negative impact on the industry. Low cost airlines such as Mango have to come up tit effective business strategies that ensure cost effectiveness in operation cost as well increase in price for the services they offer in order to maintain their customer relations as well as gain new ones. They can be affected by increase in fuel and energy prices meaning they have to find more cost effective energy sources as well as come up with cost effective flight schedules. Refer to the rate of new inventions and development, changes in information and mobile technology, changes in internet and e-commerce and government spending on research. Further involves development of materials, new methods of manufacture, distribution and logistics. Due to environmental awareness issues such as going green there is need the use of more environmentally friendly fuels and energies. Industry will ensure high cost in a bid to ensure this. Climate change results in unpredictable weather patterns which in turn causes a disruption in Flight scheduling. Airing like Mango have to look for alternative forms of natural resources that promote environmental preservation that are also cost effective. Eight schedules can be charted around a study of new weather patterns.